On April 29, 1999, the WWF made its return to terrestrial television , airing a special program known as SmackDown! on the fledgling UPN network. The Thursday night show became a weekly series on August 26, 1999—competing directly with WCW's Thursday night program Thunder on TBS . In 2000, the WWF, in collaboration with television network NBC , announced the creation of the XFL , a new professional football league that debuted in 2001.  The league had high ratings for the first few weeks, but initial interest waned and its ratings plunged to dismally low levels (one of its games was the lowest-rated prime-time show in the history of American television). NBC walked out on the venture after only one season, but McMahon intended to continue alone. However, after being unable to reach a deal with UPN, McMahon shut down the XFL. 
[ Editor's Note: Chryste Gaines, MBA, Olympic gold and bronze medal sprinter and former teammate of Marion Jones in the 2000 Sydney Olympic Games, stated the following in a Dec. 22, 2008 email to in response to the IOC ruling:
"We are being unfairly punished. If the drug testing agencies cannot determine if an athlete is taking performance enhancing drugs how are the teammates supposed to know?... It negates all the family functions, church functions, and social events we missed in the name of winning an Olympic medal." ]
If not money, then what? For starters, Marte goes out in front of an audience of hundreds of thousands every day and tries not to fail in front of them. He runs out of the dugout with a team of friends that he tries not to let down. He plays a sport that will record everything he did and wave it in front of him for the 50 years or so he lives after his retirement. People cheat at golf, at crossword puzzles, at Sporcle quizzes, at card games with their family members. Half the bats in a Sunday slow-pitch league are illegally doctored . So of course there's incentive for ballplayers to cheat when the world is poised to GIF their every failure.